Advanced Logo Design Tips for the Curious & Eager
The world of logo design can be overwhelming for both clients and designers. There are so many factors to consider when designing a logo, and it’s easy to get discouraged if you don’t know where to start. But if you are open-minded and willing to try new things, the process can be fun! In this article, we will explore some tips on how you can make your next logo project more successful.
Get a deep understanding of your client and their business.
One of the most important things to do when designing a logo is to get a deep understanding of your client and their business. A good way to start this process is by asking questions such as:
- What is the name of their company?
- Who will be using this logo?
- Why do they need it in the first place?
You will want to find out what kind of person or company you are designing for, so that you can make sure that you create something that matches their needs and personality. The answers to these questions will also help you figure out what kind of design style would work best for them!
Define what you are trying to communicate with the logo.
You might think this is a no-brainer, but even the most experienced designers forget to do it. Before you start sketching, make sure you know what message you want your logo to communicate.
- What is the brand about?
- What is the brand trying to achieve?
- What is its personality?
- What is its story?
- What are its values and principles (mission)?
- Who is the target audience of this logo design project and how will they benefit from it (persona)?
Research on a higher level than trends.
While researching is important, it’s also important to know your research from high-level to low-level. Let’s say you want to create a logo for an online cooking class called Homemade Cooking with Sandra. If you were to look at the current trends of logos in the food and beverage industry and then decide on how this logo should look based on those trends alone, your end product will most likely not be as good as if you were really doing some in depth research into what makes individual logos good or bad.
Use research to inspire but dont mindlessly follow it.
Research is a powerful source of inspiration. The best research combines concepts and elements that are unique to your project with aspects that have been proven effective in other design projects. The more you can learn from what has worked for others, the more likely you will be able to create a logo that resonates with your audience.
Use research as an inspiration tool, but don’t blindly follow it without adding your own voice and vision into the mix. For example: If you find out through research that many logos use black type on white backgrounds because it makes them easy to read at small sizes on mobile devices, keep this information in mind while designing your own logo—but also try using another color combination or font style so that there’s something unique about your final result too!
Choose the right typeface, or create one of your own.
Once you’ve chosen your color scheme, you’re ready to choose a typeface. This can be a daunting task, especially if you don’t know what options are available or how they work. To help ease this process, here are some tips:
- Choose a typeface that is not overused and will be distinct in your logo design—you want something that stands out on its own without being too unusual or difficult to read.
- Choose a typeface appropriate for the business or company you’re designing for, as well as their audience’s demographics and age range (if applicable). You also should consider what message they want to convey with their logo design; it should match up with their brand identity.
How to begin the process of creating letterforms.
Let’s start by talking about the tools you will need to create your letterforms. There are many different ways to go about creating your own custom letters, but I recommend starting with a simple shape and adding more detail as you go. This is because you want to keep things as simple as possible if you want to make sure that the final design looks good and is easy for anyone else who uses it in their own designs.
Using a grid can also help with alignment and precision when creating letterforms, so make sure that you check out some of my other articles on Grids and Grid Systems if this interests you!
Indentify good and bad ways to use typefaces in logos.
When working on a logo, it’s important to use the right typeface for your purpose. The wrong font can make your brand look unprofessional or generic. If you’re trying to create a logo that is playful and youthful, try using a script font like Alba or Bebas Neue, which are both free fonts available on Google Fonts. These can give your clientele the impression of youthfulness and fun without being too distracting from their overall message.
Alternatively, if you want something more serious and authoritative (like for an accounting firm), using “serious” typefaces such as Avant Garde Medium could be helpful in conveying this message without being boring or overly formal.
It’s also important not to use more than two fonts in one logo (and no more than three colors). This keeps everything organized while still giving room for creativity! For example: all caps with a sans-serif style will read as formal while black text on white may feel more luxurious—but this example uses both so it would look strange if we tried adding anything else besides these two styles together… Maybe some red? No! That would ruin everything!! So don’t do that either.
Illustrate by hand, then digitize if necessary.
One of the best ways to create a logo that stands out is by using an illustration. This can be done either by hand or digitally, and it’s worth trying both methods as each has its own strengths.
If you’re not already a skilled illustrator (or don’t have access to one), it may be easier for you to begin by sketching your idea in pencil on paper first. Then take your sketch into Illustrator or Photoshop and refine it there before digitizing the final version with vector graphics software like Inkscape or SketchUp.
Explore your ideas before committing to them.
A common mistake among amateur designers is to create one logo and then make no alterations from there. While the first version of your logo might be great, you may find yourself dissatisfied with it after looking at it for a while, or you may see an opportunity for improvement that you didn’t notice in the beginning. Before moving forward with your design, play around with different versions of it by changing colors or fonts and removing elements that aren’t working. Don’t be afraid to get it wrong! Your client won’t mind if you’ve experimented with several design elements before coming up with something they love—they’ll appreciate the effort!
Try different versions of your design.
Now you’ve got a good idea of the directions you want to take with your logo. You should start testing out different ideas, making sure that they’re what you want, and getting feedback from others before finalizing anything. Here are some things to try:
- Try changing the color palette. Your logo will look different in black than in white, so look at different shades of each color, as well as any shades between them (for example dark blue vs light blue).
- Try using different typefaces for each word—it might not be obvious that “Adventure” would look better with handwriting instead of block letters!
- Place words closer together or farther apart than you initially imagined; sometimes this makes all the difference in how friendly your logo feels.
Remove elements that arent working, even if you love them.
I’m sure you have a favorite font or design element. Maybe it’s something subtle like a shape or a color, or maybe it’s an entire concept that has been meticulously developed over time. Whatever the case may be, keep in mind that the only thing keeping you from using this idea is a lack of self-confidence to make changes—and even more importantly—the ability to remove what doesn’t work, even if we love it dearly.
Strikingly positioned typography vs hidden letters in illustrations.
The first step in creating a striking logo is to decide what you want your typography to say. If, for example, you are working with a client whose brand is something like “a healthy pet food business,” then there might be a use case for using quirky lettering or hand-drawn fonts in the design. However, if the client has an elegant and refined brand image (such as a luxury hotel), then it might be best not to create any kind of artwork or abstract shapes around their name because it would clash with their overall aesthetic.
Your next step should be determining how much attention needs to be given toward making sure people can read that text without having to squint at it behind some sort of other object such as an illustration or photograph. This will depend on whether this kind of vivid imagery works well with the message being conveyed by that particular piece of typographic design—for example: If you have created an abstract illustration about “a modern day love story” then maybe having large blocks of text underneath each other won’t make sense since they’d look like two pieces from separate worlds rather than one cohesive whole—but if instead those words were meant instead just as captions explaining each scene portrayed inside those larger scenes then it may work better! In short: Know thy audience!
Remember, a logo is not just about the look of your business. It is also about what it represents—a promise, an attitude, and a way to stand out in a sea of competition. When you put these tips into action, you can create a unique design that reflects the values of your company and its customers. And when that happens? Well, we all know how much people love their favorite brands!